Apple's 3 New iPhone XR, XS, XS Max 2018

Apple's high-end iPhones have 12-megapixel dual cameras, OLED screens, and faster Bionic A12 chips. A cheaper and more colorful version comes with an LCD screen.

iPhone XS, iPhone XS Max and iPhone XR, Apple's new iPhones for 2018, are officially here. While the iPhone XS and the iPhone XS Max have virtually the same guts, in just two different sizes, the iPhone XR introduces a profound shift in Apple's strategy by doubling its "bargain" phone in the premium combination of the iPhone.

Apple has been interested in cheaper iPhones before, with the iPhone SE and iPhone 5C, but their designs have stood out from traditional iPhones and did not last. Here the cheaper XR iPhone shares the design and many of the same specifications as the first-line iPhones. It comes in bright colors and has some finer features like a smaller battery than the new iPhone XSes. The price is the most attractive to the iPhone's legalists. Although there is nothing "budgeted" about the initial price of $749 for the iPhone XR, people looking for a new iPhone this year could easily gravitate to the relatively cheaper and more colorful XR.

This revelation of Apple's line 2018-2019 is a great time for the technology giant, which rocked its iPhone range in 2017 when it introduced the iPhone X, iPhone 8 and iPhone 8 Plus, effectively eliminating any possibility of a future iPhone 9 and transforming the entire scheme of iPhone names in your head. As the phones are becoming increasingly expensive, Apple's decision to adopt the new "X" family is important because it consolidates a new strategy for Apple, which will continue to set the pace for mobile phone makers in 2019.

These new iPhones for 2018 will need to impress shoppers if Apple wants to override the Chinese brand Huawei - which sold more than the iPhones in the last quarter - and regain its position as the world's second largest handset maker after Samsung's number one. 
Meanwhile, orders for the iPhone XS and XS Max begin this Friday, September 14, with the phones on sale next Friday, September 21. Orders for the XR iPhone start on October 19 and begin shipping on October 26.

Quick Specifications for iPhone XS and XS Max

• Two sizes: 5.8 inches (458 ppi) and 6.5 inches (458 ppi), with OLED HDR (Super Retina displays)
• Colors: Gold, silver and gray finishes
• Dual camera: 12 megapixels wide and telephoto lenses
• Front Cameras: 7 Megapixel Camera Will Bring Depth to Pictures in Portrait Mode
• A13 Bionic Chip: 7-nanometer processor promises to launch applications 30% faster than the 2017 iPhones
• Storage options: 64 GB, 128 GB, 512 GB
• Classification of water resistance IP68 (2 meters deep, up to 30 minutes in water)
• Battery life: iPhone XS should last 30 minutes longer than iPhone X; iPhone XS Max claims 1.5 hours more than the iPhone X
• Dual SIM card support via eSIM technology
• Face ID promises to work faster when unlocking phones
• 3D Touch Pressure Sensitive Screen
• Stereo sound with a wider stereo field than the 2017 iPhones iOS 12 software
• Price: Starts at $ 999 (£ 999, AU $ 1,629) for iPhone XS 64GB

IPhone XS and XS Max Cameras
The iPhone XS and XS Max cameras share the same specifications (see above), but do not be discouraged. Apple promises that you will get more from the camera than you did with the iPhone X, specifically because of the power of the Bionic A12 chip inside.

Camera algorithms detect people's faces and bodies and initiate instant red-eye reduction. The smart HDR can identify highlights and find shadow detail. Even more interesting, you can now adjust the depth of a photo in portrait mode (called the bokeh effect) after taking the photo, which gives you full control over the blur. The entire edit takes place in the Photos app via a slider. Cheapest iPhone XR comes in flamboyant colors like coral pink, yellow and blue.